
Last weekend, I had the opportunity to attend my second NASCAR race. I went because Insignia was sponsoring the #19 Best Buy Dodge. The Insignia team was out in force to support our driver, Elliott Sadler, and to celebrate the launch of our new line of TVs. This is a picture of the Chicagoland grandstands from the hospitality area. Overall, we had a great weekend!


One of the many highlights for me during this weekend was taking part in the Richard Petty Driving Experience. It's where they put you in a real race car and drive you around the track at 165 mph. It gives you a new respect for what these guys do for a living. Chicagoland is a 1.5 mile track. We did three laps in less than 2 minutes. It was quite exhilarating.


Elliott and everyone at RPM were very generous with their time in talking with fans and employees. Elliott did a great job of representing Insignia the entire weekend. I got to interact with him several times during the event and can say that he is a great partner for us.

Here is a picture of me in the Insignia/Best Buy pit area. This is where the magic happens during the race. Racing is a game of adjustments and winning pit stops are measured in seconds. They give out awards to the racer who spends the least amount of time in the pit area during any given race. It takes a team effort from guys in the pit to win in NASCAR.

If you're not first, you're last. When I saw this on our pit tour, I had to take a picture. I love that they have a sense of humor about their sport. Would have been better if there was a Wonder Bread car on the track.




A lot of work goes into getting the car ready for the race. Every team is constantly making adjustments based on how the car is running and on race day conditions. Each car also has to rigorous inspections to ensure that they meet NASCAR standards and that no one is cheating. These are pictures of the #19 car that I got during our pit tour. Boy, was it loud in the garage area!

Driver introductions. Elliott looked sharped in his white Insignia fire suit. It's almost race time!

The #19 car on pit road prior to starting the race. Elliott would spend a lot of time here on this night as the team couldn't quite figure out some traction and suspension issues with the car.

Here are the cars approaching the starting line of the race. It is pretty awesome to hear the roaring engines of 43 cars as they speed by. Elliott never recovered from his poor qualifying time and finished 30th. He fought the whole night and we had a lot of fun cheering him on.